The redemption value of each Chula Point equals One U.S. Dollar ($1.00). 

Meaning, that if you’d like to purchase something that costs $20 and use only Chula Points, you will need to redeem 20 Chula Points through the app. Alternatively, if you had 5 Chula Points, you could redeem those points (equal to $5) and pay for the remainder of the item ($15 in this instance) with other forms of payment the business accepts.