Choose Chula

Important Notice: The Choose Chula program has ended Dec 31, 2021.  Keep shopping local to support small businesses and make Chula Vista stronger! You e...

Choose Chula offers community members the opportunity to get rewarded with Chula Points, our exclusive local point system, for supporting independent local ...

You can earn Chula Points by supporting local businesses and shopping local across town. You can do that by linking your payment card, joining reward offers...

Reward offers are the system we designed to empower community members to shop local and support independent businesses. The reward offers are campaigns that...

A qualifying purchase is a purchase which may qualify for earning Chula Points under the terms of a specific reward offer. Generally speaking, a qualifying ...

The Choose Chula app is brought to you by the City of Chula Vista, who is also funding the rewards.

The redemption value of each Chula Point equals One U.S. Dollar ($1.00).  Meaning, that if you’d like to purchase something that costs $20 and use only Chu...

Chula Points are added to your account balance only after a payment was confirmed through our third party vendor Plaid, and was determined as a qualifying p...

In order to see how many Chula Points you’ve earned so far, all you need to do is look at the number that appears at the bottom of the main screen of the Ap...

Chula Points are added to your balance only after a payment was confirmed through our third-party vendor, Plaid, and was verified as a qualifying purchase u...